The Ezine Toolkit

If you’re ready to implement your email marketing campaign, and you’ve already selected some quality email marketing software, you should take time to analyze what factors make for a quality email in an email campaign.  Below you will find some great tips for designing a quality email that were derived from various experts in the field of online marketing.  

Target your emails to the right recipients

Most failed email marketing campaigns didn’t work because the sender treated every email recipient the same. The person who loved blue wallpaper got the blanket email featuring the green wallpaper. Even though the the persons who preferred the green wallpaper were satisfied, the others who got the email were turned off. Avoid making a similar mistake. Get all the data you can about your targeted recipients to include past buying habits to geographic location. Analyzse the data and target your emails to specific lists accordingly. If you have a group of people who love one type of service you offer and another group that couldn’t care less, strategize accordingly.

Be sure to personalize your emails

Address your prospects by name in your emails if at all possible. It is best to have your emails sent to your recipients from the same address and sender name each time. Greater personalization enables you to build trust more easily. This will also increase the chances of gettilng your emails read.

Make sure that your layout is simple

Avoid filling your copy with excessive and loud graphics, big fonts and other way out front items. Keep your layout clean and simple. Your layout should look professional and easy to navigate. A really busy layout will lose the interest of your readers quickly and attract quick use of the delete button.

Don’t overdue with excessive copy

It’s human nature to expand excessively on a product or service that you are really fond of and believe that your propects should feel the same. But don’t do it. Keep your paragraphs short with as few words as possible to be sure you get as much info across in the very short time most people spend scanning their emails. If you have something you want to expand upon, link to the rest of the story via a landing page on your site.

Include a call to action

What’s the purpose sending an email touting products if you don’t ask your customers to do something beyond look? Your call to action can do many things: ask customers to click on a link, ask customers to fill out a survey, ask customers to make a purchase. Regardles of the the call to action you want, make sure that it is very prominent and clear in your emails.

Create a compelling subject line

Your subject line will make or break whether customers open your email or delete it. Do your analysis and planning. Develop an attention attracting, but still honest subject line to spark the interest of your prospects. Avoid hot-button words and phrases like “make money!” and “earn quick cash!”. Use subject lines that attract attention, but that are at the same time relevant and honest.

Success for your email campaign isn’t completely guaranteed by the above, but your probability for increasing sales and return on your effort will dramatically improve.

Finally, you can find much more timely advice on the development and effective use of emai campaigns at Network Online Reviews, a website dedicated to providing valuable content on internet marketing.

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