The Ezine Toolkit

Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists.Avoid making a similar mistake.

Surely you have been exposed to the ads offering tens of thousands and even millions of email address leads at very low prices. Just remember that you are likely to get what you pay for, and if you use the leads you are quite likely to be accused of spamming.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.  A good 70% of the addresses you attempt to purchase are, in fact, bogus or have been duplicated and the remaining 30% have not requested to receive your message. 

You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead.What is it that you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list.Keep in mind that your campaign will work best if you are able to send the emails to prospects that are pre-qualified and actually are expecting to hear from you. 

The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful. 

1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. You should take care to position this opt in lead capture form on every page of your website.

2.    Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers. 

3.Use Telemarketers — use a telemarketing agent or service to make the initial contacts with prospective clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).

4.    Consider Using a Broker — request websites that offer brokerage services, with heavy traffic, to link to your service and offer sign up for information.Many brokers offer this sevice for a typical average of $.10 to $.15 per e-mail message.

5.    Get out There and Hoof It – this is a great opportunity for students who are off during the summer.The students can go door-to-door to offer information or free samples in return for email addresses. 

6.    Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.  On contest entry forms request e-mail addresses as method of approval for contest entry.

7.    Get Physical — if you operate a physical store, be sure and request the customers provide you with their e-mail address at checkout.  You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.

As you can see there is more than one way to ’skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.

In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects.  For more information, see network online reviews for email marketing and list building tips and tricks.

Similar Posts:

• Purchasing eMail Promoting Lists Yes Or No
• Growing Your List: Opt-In Subscribers
• Pitfalls to Avoid On Your Big E-mail Marketing Campaign
• Generate effective leads with email marketing
• Profiting From Your List